The top-ranking search results should be the most relevant websites for a user’s search query. Your strategy should focus on attracting users who will engage and convert. Not only should you target the right phrases, your landing pages need to be tailored to the user to provide the greatest user experience.
We research and analyse your website, your target audience and the competition to inform our search engine optimisation campaign. We’ll then formulate a plan to adjust content, enhance design and improve site health, while carefully promoting your website online.
Every business and website is different which is why we always create a bespoke strategy for our clients. We need to understand your business, your goals and your competitors, so we can conduct an SEO audit to help deliver a strategy that gets you results.
It’s essential to keep on top of your site’s health. You want to make it as simple as possible for users, and Google, to access web content. Technical SEO looks at indexation issues, broken links and crawl anomalies. We use Google products, like Search Console, as well as third-party tools to monitor and manage your website’s health and keep on top of it.
On-page search engine optimisation focuses on improving site speed, design and content to feature the information that users want. It’s more than just adding keywords to copy; you’ve got to think about how design and copy influence a user’s journey. A site that focuses its content on the end user will naturally incorporate relevant search terms to describe a product or service offering.
Our SEO team utilise Google’s best practice, taking full advantage of the plethora of information that Google provides to help businesses like yours.