Online Marketing
Getting in front of the right people online takes more than posting occasionally and hoping for the best. We set up and manage Google Ads and Facebook and Instagram campaigns aimed at the customers most likely to buy from you, build landing pages that convert that traffic, and report on what is actually working each month.
Our process for online marketing.
Strategy
We define who you are trying to reach, what you want them to do, and which platforms make sense for your budget.
Setup
Campaigns, audiences, tracking, and any landing pages are built and configured before spend begins.
Launch
Campaigns go live and we monitor performance closely in the first weeks to catch issues early.
Optimise and report
Each month we adjust targeting and budget based on results, and report back in plain language.
Why online marketing matters for your business.
Running ads without a clear strategy is one of the fastest ways to spend a marketing budget with nothing to show for it. Boosting a Facebook post might get more views, but it does not tell you how many of those views became enquiries, or whether the people seeing it were ever likely to buy from you in the first place.
South African ad costs are relatively low compared to international markets, which means a modest, well-targeted budget can produce real results, if it is aimed at the right audience and connected to a landing page built to convert that traffic, not just your homepage.
The businesses that get the most from online marketing are the ones that treat it as ongoing, not a once-off campaign. Audiences, ad creative, and budgets need adjusting based on what the data shows each month. Set-and-forget campaigns tend to perform well for the first few weeks and then quietly decline as the audience becomes saturated.
What you receive from this project.
Google Ads and Meta Ads account setup and configuration
Audience research and a targeting strategy based on your ideal customer
Ad creative: copy and images, with variations for testing
Dedicated landing pages built to convert ad traffic
Conversion tracking set up so results can be measured accurately
A recommended starting budget based on your industry and goals
A monthly performance report in plain language
Ongoing optimisation based on what the data shows
Everything that goes into online marketing.
Google Ads campaign setup, targeting, and ongoing management
Facebook and Instagram ad campaigns built around your goals
Social media content planning and scheduled posting
Audience targeting based on your ideal customer profile
Landing pages built specifically to convert ad traffic
Monthly performance reporting in plain language
Common questions about online marketing.
Ad spend is separate from our management fee and goes directly to Google or Meta. We will recommend a starting budget based on your industry and goals, often from R1,500 to R3,000 per month to start, and adjust from there based on results.
Yes, if that is part of your package. We can plan, design, and post content on your behalf, or work alongside someone on your team who handles posting.
Google and Facebook ads can start generating clicks and enquiries within days of launch, though it usually takes one to two weeks of data before we can properly optimise the campaign for better results.
Yes. We can take over an existing Google Ads or Meta Ads account, audit what is currently running, and improve it from there.
Boosting a post is a quick way to show one piece of content to more people, but it offers limited targeting and tracking. A proper ad campaign is built around a specific goal, targeted audience, and measurable result, such as website visits, enquiries, or sales.
You might also need.
Ready to talk about online marketing?
Tell us about your business and we will come back with a clear plan and a fixed price. No surprises.
Start a project